Thursday, June 06, 2002

 
Sify had a double spread ad in Business Today. The first thing I check in an ad -- it's almost a reflex -- is the Web site address.
The address on this ad was: http://www.sifycorp.com/corporate. I was intrigued. Sifycorp, I assumed, would be the corporate site. So why would Sify want to send users to a page within the domain. I would rather have users hit my homepage, and ensure that information I consider important is easily accessible from it. And how many would actually remember the /corporate.
So I first checked http://www.sifycorp.com (which true to its name is the corporate site, but I could find no link leading me to the /corporate page). Then I headed directly to http://www.sifycorp.com/corporate. The page redirects to Sifycorporate.com, with information on its enterprise solutions. Now, wouldn't it have been so much easier if they had provided the address Sifycorporate.com instead of http://www.sifycorp.com/corporate, in the first place.
The logic beats me, especially when it comes from a company which says "making the Internet work for you".

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