Thursday, June 06, 2002

Sify had a double spread ad in Business Today. The first thing I check in an ad -- it's almost a reflex -- is the Web site address.
The address on this ad was: I was intrigued. Sifycorp, I assumed, would be the corporate site. So why would Sify want to send users to a page within the domain. I would rather have users hit my homepage, and ensure that information I consider important is easily accessible from it. And how many would actually remember the /corporate.
So I first checked (which true to its name is the corporate site, but I could find no link leading me to the /corporate page). Then I headed directly to The page redirects to, with information on its enterprise solutions. Now, wouldn't it have been so much easier if they had provided the address instead of, in the first place.
The logic beats me, especially when it comes from a company which says "making the Internet work for you".

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