Wednesday, June 12, 2002

Competition for Mid-Day?

The latest Business Today had an interesting piece of information, buried rather innocuously in an article analysing the merits of various media and entertainment stocks. In its analysis of the Mid-Day Multimedia stock, the article says the newspaper company might face competition in the afternoon paper space from the Times Group and the Living Media group (which owns Business Today and India Today and, if I am not mistaken, Metro in Delhi(?). Of course such rumours have been doing the rounds for a long, long time. But this comes straight from the horses' mouth, so there must be some truth in it.
Surely, Mumbai's hordes of commuters could do with a little variety. But can either of these really dent Mid-Day? There certainly is an opportunity. It's going to be tough, but not difficult -- the war for market share is going to be fought on the trains and streets of the city rather than in the reader's minds.
Let's see...

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