Wednesday, January 09, 2002

Max Walls launched a promotional exercised in Ludhiana for its range of sweets.
Children of 20 schools were handed posters, which they had to colour and stick wrappers of each its eight flavours on it, to be eligible to win a computer.
Parents and children queued up outside stores to buy the sweets. Only to discover that all of them fell short by one wrapper: The mango flavour.
It turns out that the flavour was not even launched in Ludhiana.
Is it a wonder then that the sweets have left a bitter taste?

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